How the Communicator Influences the Audience

How the Communicator Influences the Audience Persuasion: Who, What, and to Whom Even though people can just say no to the individual or to a group, the communicator influences the audience because people may be persuaded by the message. The communicator’s goal is to change your mind, and most people are easily influenced.(Rhoads, 1997). Social psychology helps us to identify different aspects of ourselves, and the environment in which we live and work. It gives us insight as to why people judge others, and how the power of persuasion affects an individual, group, or a nation. An effective persuader possesses both positive and desirable traits. One of these traits is to portray believable knowledge. (Feenstra, 2011). If the communicator appears as if they know, what they are talking about they will be far more likely to persuade the audience. In addition, when the communicator speaks in an authoritative manner opposed to a hesitant, unsure manner they are typically much more persuasive. It is important that the audience see the communicator as being trustw orthy this plays an important role in persuasive communication. When a person is seen as always being honest, it makes them much more credible then a person who is known to lie or avoid telling the truth. Credibility is important to persuasion as it is associated with an individual’s character. The most important factor in persuading others is character. Moreover, an effective persuader builds a connection before giving the actual persuasive message. One way to establish this connection is in showing how you and your audience are alike. The more the audience feels that they are similar to the communicator the more they will identify and be persuaded by them. (Education, 2011). First, the communicator influences the audience with a message because the audience may be persuaded. If the audience sees the communicator as attractive, there is more of a chance they will be persuaded by them. There is a dramatic advantage over people who are not as good-looking in reference to persuasion. It is also the case that physically attractive people usually obtain higher grades, are more likely to be hired for a job, and when hired for a job takes home more money (Changing Minds, 2011). People seem to subconsciously and consciously believe that attractive people are more credible and trustworthy. The psychological reasoning is that people see a communicator that is attractive as also being more likeable. Being liked is also an important factor of persuasive communication. There are other important factors seen such as being friendly, optimistic, sincere, cheerful, appreciative, kind, and generous these characteristics are influences to being generally likeable. We are mo re likely to be persuaded by someone we like as opposed to someone we do not. People as a whole do not like to be thought of in a negative light and no one desires to feel unwanted or unattractive. It may be observed that when messages are persuasive by themselves that they are appealing to reason, logic, and are more effective than those messages that do not have those appeals. Data used in messages from outside sources instead of the communicator are also found to be more persuasive. The fear technique may sometimes persuade an individual to purchase an item or to support a â€Å"charitable† worthy cause. This is because an emotional appeal may arouse guilt or fear. The way an emotional appeal works is that, the individual wants to avoid negative consequences of guilt or fear. A guilt approach points out a mistake that the individual is responsible for then shows them how to make up for the mistake. How the communicator frames the message influences the way an individual re acts to it. Included in the framing of the message for example would be changing the meaning of the message or changing it to fit a particular audience. Framing works to focus on the subconscious level. (Rhoads, 1997). Additionally, the communicator’s goal is to change your mind. The way that narratives may be persuasive is that they capture and hold an individual’s attention. While the sleeper effect over time shows the context of the message to be more important than the credibility or knowledge of the communicator that gave the message. This shows that the content of the message is significant in persuading an audience to make lasting changes. The characteristics of the audience are also important because people perceive messages in different ways. Often cultures view male speakers as more credible than female speakers. Therefore, an effective persuader has to know about the culture of the audience and fit the message to that audience. It has recently been found that audience gender is not as import to consider as it was once thought to be. However, women do shop differently than men. Self-esteem is another factor in persuasion as people with low self-esteem are easier to persuade than those with a high self-esteem. (Education, 2011). Finally, the most important reason the communicator influences the audience with the message is that most people are easily influenced. The elaboration likelihood model explains that the audience will take a direct approach oran indirect approach to being persuaded. Those that take the direct approach are able and motivated to do so and it can be said that the message for them is more important. Whereas those that take the indirect approach are influenced more by the communicator’s characteristics. While in traditional persuasive communication, the communicator is more important. This characteristic holds true as well in the e-word of mouth persuasion. The expertise of the reviewer is also more important to the audience. It has been observed that people connect expertise to an internet setting being credible the same as they do in a traditional setting. In the e-word of mouth, it is important for the communicator and the audience to see a similarity between them. Because when an individual reviews a product they feel a connection with the communicator as they both are interested in the product and went through the same buying process. The actual message is also important in persuasion because if the communicator is positive the audience will usually be positive and be more likely to be persuaded to purchase the item. In addition, people are suspicious when the message is overly positive just as they are in a traditional setting. Because we are not able to see the communicator giving the message the sleeper effect is usually more prominent then the e-word of mouth persuasion. An important part of the e-word of mouth persuasion is the audience. The Chinese look for more information than do the Americans when it comes to e-word of mouth. Therefore, it is shown that culture and characteristics of the audience play a role in e-word of mouth as they do in traditional forms of persuasive communication. (Feenstra, 2011). Indeed, while the audience can just say no to the communicator, the communicator influences the audience with a message. The communicator’s goal is to change your mind, and most people are easily influenced.Social psychology helps us to identify different aspects of ourselves, and the environment in which we live and work. It gives us insight as to why people judge others, and how the power of persuasion affects an individual, group, or a nation. (Rhoads, 1997). References Changing Minds. (2011). Social Influence. Retrieved from Changing Minds.org: http://changingminds.org/explanations/theories/social_influence.htm Erupting Mind Education. (2011). How To Persuade Different Types Of People. Retrieved from Erupting Mind Education: http://eruptingmind.com/how-to-persuade-different-types-of-people/ Feenstra, J. (2011). Introduction to social psychology. Bridgepoint Education, Inc. Rhoads, K. (1997). Introduction to Influence. Retrieved from Working Psychology: http://www.workingpsychology.com/intro.html

The Fifth Discipline by Peter Senge Essay -- Fifth Discipline Peter Se

The Fifth Discipline by Peter Senge   Ã‚  Ã‚  Ã‚  Ã‚  In his book The Fifth Discipline, Peter Senge emphasizes his model of a "learning organization," which he defines as "an organization that is continually expanding its capacity to create its future." A learning organization excels at both adaptive learning and generative learning.   Ã‚  Ã‚  Ã‚  Ã‚  Senge describes five disciplines that are necessary for a learning organization. "Learning organization" is a catchphrase covering the ideal of an organization built on vision, teamwork, openness, flexibility, ability to act under changing conditions, and so forth and so on. It is an organization where people don't just promote their limited region and privileges, but where they take risks and responsibilities for their shared future, working on creating maximum synergy and maximum ability to deal with the whole state of affairs. The five disciplines are: team learning, building shared vision, mental models, personal mastery, and systems thinking. Team learning is the proficiency of a group of people to halt their theories and assumptions and freely think together. That involves dialogue in the true meaning of the word, as a flow of meaning. It means going beyond personal defensiveness and presenting ideas openly, even when one is going out on a limb. Building shared vision means members of a group truly share their pictures of the future, if they are excited about what they are creating together, then they will act out of inner motivation an...

Texting And Driving Essay

I do support in the fact that texting a driving should be considered illegal, mainly for the soul purpose that many people die because of the distractions on the road that your phone can cause. â€Å"In the past three years alone, 30 states have banned texting while driving, the only state that has not done it yet is Oklahoma. † (Delcour 2) You see on the news that there are many teenagers now a days that get into car accident why? BECAUSE THEY WERE TEXTING AND DRIVING!â€Å"Last year, despite assurance by S. C.  lawmakers that a texting ban would be passed, obviously it died without coming up for a final vote. †(EDITORIAL 6) I know people who try to text and drive but we always remind them that there are other people in this care ad unless they want the guilt of their friends death due to their carelessness then that’s up to them. When I get behind the wheel of a car I turn my phone to silent and I don’t turn it back up until I that car is stopped and I get out of that car, I don’t sit there at a red light or a stop sign reading text messages or taking calls while I’m behind the wheel of a moving vehicle.It is unsafe to not only you but the people in your car, and the people outside of your car as well like other drivers, pedestrians, animals, etc. I think that if it were to become illegal then it should not only have one ticket for texting while driving but also another one for being stupid to put yourself and other in a dangerous risk of dying or getting seriously hurt. â€Å"Fifty-eight percent of those under 45 say texting while driving should be punished less severely than driving while intoxicated, while 65 percent of those over 45 say the severity of the punishment should be equal for both.† (CBS 6)I am still kind of a new driver myself but I do know how to stay safe on the road from anything that may distract me and end up causing a lot of damage. Dinosaurs have big bodies and small brains, when you st ep inside of a vehicle you now have a big body and a smaller brain. Don’t let that brain of yours end up making stupid decisions behind dangerous machinery like a car. Why do people text and drive? Because they think they can multitask, news flash no you can’t. You cannot pay attention to the road going 70 while talking to your friend at the same time because our minds were meant to comprehend only one thing at a time.Everyone says â€Å"oh I can multitask† and when they do they completely screw something up, just like driving if you don’t pay attention you will screw up bigger than falling off your bike and getting a skinned knee. If this was made illegal I am pretty sure that people wouldn’t obey it at first, but once they get into that accident due to that electronic distraction they will understand why it was made illegal. â€Å"Numerous recent studies document that using wireless communications, and specifically texting, is one of the most da ngerous distractions for a driver, under many circumstances have there been deadly consequences

Investigating the Effect ofTeeth Cleaning Agents on the...

Investigating the Effect of Different Teeth Cleaning Agents on the Growth of Bacteria On account of the price and variety of tooth cleaning agents available on the market, an investigation was conducted into the effect of different tooth cleaning agents containing different ingredients on the growth of teeth bacteria. The tooth cleaning agents tested were Colgate total antibacterial toothpaste with Triclosan (3 pence/ml), Boots non fluoride toothpaste (less than a penny/ml), Dental care baking soda toothpaste (2 pence/ml) and a twig from a natural toothbrush tree Salvadora persica commonly known as ‘Muswak’ (30 pence for two weeks supply, toothbrush not required as twig carries out the function of a toothbrush). Gingivitis (inflammation†¦show more content†¦It is inexpensive, customary and used for religious reasons as well.’ Additionally, Abu Hanifa mentions the use of muswak as being best for brushing teeth, for it makes speech more eloquent, frees the tongue, relieves the weakness that comes from disease, stimulates the appetite and clears the brain.5b As seen from above, the main visible active microbial agent in the chosen tooth-cleaning agents is Triclosan. Studies involving Triclosan include a six month study carried out by Bolden T et al on the clinical effect of a dentrifice containing Triclosan on plaque formation and gingivitis. This study noted that there was a 17% statistically significant reduction in plaque formation when using Triclosan.6a Thus with regard to data obtained from the above study the following hypothesis was formulated: Clinically proven antibacterial Colgate total toothpaste containing Triclosan will affect the growth of teeth bacteria the most by reducing it or stopping it completely as compared to the baking soda toothpaste, non fluoride toothpaste and the natural tooth cleaning product ‘muswak’. The percentage area covered of bacterial growth was used to measure and compare the activity of the tooth cleaning agents against teeth bacteria obtained by taking swabs directly from the mouth of a human volunteer. Five small wells were cut into a solidified agar plate at approximate